A burgeoning group of YouTube strategists are charging big money to YouTubers who want to expand their popularity.

The Sheep Detectives has somehow become the biggest sleeper hit of 2026. With a 95% Rotten Tomatoes score, the movie (which is literally about sheep detectives) seemingly has the entire world saying, ...

SANAM may have nearly 12 million subscribers on YouTube, but according to the band, that number means far less today than it ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

Barker’s debut feature Obsession, a psychological horror that landed in cinemas this week, took the Toronto International ...

YouTube’s search and recommendation algorithms are driving children to Russian-language content even when they seek out ...

Why it matters: YouTube’s algorithm shapes what you see, so unfiltered recommendations can quickly fill your feed with irrelevant or unwanted videos. What to do: Use tools like 'Not interested,' clear ...

What's changing: Some YouTube users with watch history paused are losing homepage recommendations, prompting frustration and speculation about data tracking motives. Tuning your feed: YouTube Music ...

'The industry is changing,' says one content creator. 'There is a lot of merging.' ...

The industry is changing,' says one content creator. 'There is a lot of merging.' ...